A tweet by Niantic’s CEO John Hanke has created a buzz in the tech world about the likely foray of Pokemon Go’s developer into the AR glasses market. This will make Niantic a competitor of Apple, which is planning its own AR VR headsets and glasses products.
- John Hanke tweeted, “While this demo is not intended for consumer use, it offers an early flash into the future evolutions in both software and hardware. We have only scratched the surface. We have known the years ahead to be filled with important accomplishments which will serve as waypoints in AR’s journey to become a life-changing computing platform”.
- The tweet indicates that Niantic is either helping other companies with their AR products or plans to come up with its own glasses products just as Snapchat had done with Spectacles. Most of the big tech firms have been concentrating on AR, VR, MR projects, proving right the words of Apple CEO Tim Cook that “AR is the next big thing in the market”.
- How Niantic could overwhelm Pokemon Go fans with this innovation of AR Glasses into the game is a thing to keep an eye on. The company lately helped the franchise to achieve $100 billion in all-time sales, becoming the most worthwhile media brand in the world.
- During an event earlier in March, Microsoft announced its Mesh Platform using mixed-reality software with the company’s hardware, like the HoloLens 2. Microsoft also made public its collaboration with Niantic to show off what Microsoft Mesh could accomplish by bonding with games like Pokemon Go.