There was a time when Amazon.com was known for selling books, Apple was just a computer seller and Google was nothing more than a search engine. Gone are those days and now each of these companies has become a tech giant. According to some big tech critics, not only do these companies face tremendous competition from each other but they also bear and sustain together to protect their dynasties.
- There has always been an interplay among these tech giants of collaboration and competitions that had helped to shape the extent and essence of their clout. As the companies are increasingly working to overstep on one another’s stuff to protect their empire, the height of the interplay intensifies day by day.
- By using their small resources and playing the part of an acquisitor, these once “small companies” have become gigantic in size and expanded their product lines and services to every nook and corner of the world. Although that growth had helped them to become less reliant on partners, the fighting landscape had created some bitter rivalries.
- Mark Zuckerberg, CEO of Facebook, and Apple CEO Tim Cook have banged against each other in raving dialogues over issues ranging from the data breach to app market price. The same stories of Goggle and Microsoft have been heard of their barbs relating to the practices around hosting news content and paying publishers.
- Even as the news of their frays in relationships stretches to spread around, in reality, they never step back from competing with each other. They continue to work together on everything starting from software improvement to industry aid and marketing their apps to enmeshing their businesses.