Facebook has announced numerous new audio specialties, tools, and monetization options to gain on the audio chat trend. As part of its effort to take on Clubhouse, Twitter, and the other platforms that are taking advantage of the audio chat trend, Facebook has stated an assortment of audio features and tools that are meant to “make audio presence easy, natural, and immersive so you can more fully experience social presence.”
- Facebook officially declared a suite of new audio products — an indication that it’s taking the threat from Clubhouse and other audio platforms more seriously. The company is doing more than just building its own take on Clubhouse, however, it’s also announcing tools that allow podcast creators to share long-form audio, a new Spotify integration for music, and a brand-new short-form experience called Soundbites.
- The Clubhouse clone was probably the most talked-about of the new products ahead of the recent announcement, given the increased interest in the audio networking market. Like Clubhouse, the Facebook experience will also involve live audio rooms, where users can engage in topical discussions. The Live Audio Rooms will be available across both Facebook and Messenger, Facebook says in an official blog post. The company will first test Live Audio Rooms in Groups, reaching Groups’ 1.8 billion monthly users.
- In addition to products that rehash audio functionality available in tech products from other companies, Zuckerberg also unveiled that the company was working on an audio-only version of its Instagram Reels that allows users to quickly move through algorithmically sorted short audio clips. “The idea here is it’s short-form audio clips, whether it’s people sharing things that they find funny… or kind of pithy things that people want to share that cover a bunch of different genres and topics,” Zuckerberg said.