LinkedIn’s Stories feature is being phased off less than a year after its launch in June 2020. This news comes about a month after Twitter’s Fleets feature was decommissioned. LinkedIn revealed in a blog post that the Stories feature would be retired on September 30th.
- New innovation: LinkedIn’s Stories feature will be decommissioned by the end of September in order to focus on developing a new video experience for the site. Last year, the capability was added to the professional networking site to allow users to submit bite-sized video material. It now plans to use the lessons learned from Stories to the development of a new LinkedIn experience.
- New features: According to LinkedIn, any image or video ads that were scheduled to run in between Stories will instead be shared to the LinkedIn feed after the end of this month. However, a promoted or sponsored story from a user’s page in Campaign Manager will not appear on the LinkedIn feed. Instead, it needs to be re-created in Campaign Manager as an image or a video ad.
- Success: LinkedIn senior director of product, Liz Li said in the blog post that LinkedIn stories were fun and casual way to share quick video updates. Despite only launching it last year, the company has managed to learn a lot from this feature in a short period of time.
- Fruitful venture: “In developing Stories, we assumed people wouldn’t want informal videos attached to their profile and that ephemerality would reduce barriers that people feel about posting,” said Li .“Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.”
- Similars: LinkedIn’s Stories feature was launched around the time Twitter had introduced its Instagram-like disappearing stories feature, Fleets, which was shut down last month. While the Microsoft-owned company has scrapped the Stories feature, it is said to be working on a Clubhouse-like audio feature, in addition to the “short-form, rich interactive video format”.