Twitter is rolling out Super Follows, its premium subscription option, after soliciting applications in June. The function, which was first announced in February, would allow users to pay a monthly fee to subscribe for accounts they enjoy in exchange for exclusive material. Super Follows is another important tool for producers amid the growing patchwork of monetization alternatives available across social media.
- Account-holders: Eligible accounts have the option of charging $2.99, $4.99, or $9.99 per month for Super Follow subscriptions, which is akin to a paid newsletter. They can then choose to make some tweets are available solely to subscribers, while still reaching out to their unpaid followers in normal tweets.
- Distinctive: Paid subscribers will be distinguished from unpaid followers in the sea of tweets by a distinctive Super Follower badge. The emblem appears in answers, allowing followers to interact more directly with the accounts they want to support. Super Follows will appear as a separate button on the profile page for accounts that have it enabled.
- Support: U.S. and Canada-based iOS Twitter users will be able to Super Follow some accounts starting recently, with more users globally seeing the rollout in the coming weeks. On the creator side, Super Follows are only enabled in iOS for now, though support for Android and desktop are “coming soon.”
- New claims: Twitter claims that Super Follow earnings will be subject to Apple or Google’s usual, though contentious, 30% in-app purchase fees. For the first $50,000 created through Super Follows, Twitter will only take a 3% cut of revenue – a boon for smaller accounts just getting started or anyone who utilizes the paid Twitter tool to complement other create income elsewhere.
- Tip Jar: In May, Twitter introduced Tip Jar, a way for accounts to receive one-time payments through integration with the Cash App and other payment platforms. The test is limited to a subset of eligible accounts including “creators, journalists, experts, and nonprofits” for the time being.