Today, Google is releasing a new version of its Chrome Beta browser, which includes some significant improvements to the user interface and design. Instead of just a list of shortcuts to favorite websites, the browser will bring an enhanced New Tab page, which will include cards guiding you back to previous web search activities. Other tweaks attempt to make it easier to navigate search results as well as highlight and share site quotes.
- One of the first improvements Chrome beta users will notice is the tweak to the New Tab page. The goal of this design modification is to allow you to easily return to previous web activities without having to dig through your browsing history to recall which websites you used for things like recipes or shopping.
- The page will now include “cards,” rather than just links, that can lead you to things like a recently visited recipe site where you were looking for inspiration, a Google doc you need to finish editing, or a retailer’s website where you had left your shopping cart full of items you might want to buy later.
- On Chrome for Android, the new version will experiment with a new approach of connecting users to their search results by adding a row beneath the address bar that will show the rest of the results, allowing you to navigate to other web pages without having to use the back button.
- Amazon’s burgeoning advertising business, which accounts for a big amount of the retailer’s Other sector, which rose 87 percent year over year and produced $ 7.9 billion in the second quarter, has Google worried. It is now attempting to promote shopping activity by utilizing Chrome’s New Tab real estate in the hopes of persuading consumers to complete their transactions.
- A new experiment with quote cards, also available for the Chrome beta for Android, allows users to create a stylized image for social sharing that includes text found on websites. Taking a screenshot of the text on a website is already a common activity, especially for people who want to share a key point from a news article they are reading with followers on platforms like Twitter, Facebook, or Instagram.