Twitter is developing labels to help users identify accounts that are controlled by bots. The feature is being tested with a small group of people to see if it can help consumers distinguish between “good bots” and “spammy bots.” Those who are invited to test the function will have a label added to their profile, along with information about who is automating it.
- Twitter has stated that it is testing a new label that allows automated bots to self-identify as such in their labels. The tool is intended to make it easier for people to distinguish between human and automated accounts, while also providing “good bots with a method to boost their legitimacy and establish trust and transparency with their audience,” according to the business.
- The new feature appears to be an extension of Twitter’s edict last year that high-quality bot accounts must self-identify as such. At the time, it said that developers must “clearly indicate” if an account is a bot, and also identify the person running the account.
- Examples of legitimate bot accounts cited by Twitter “include bots that help you find vaccine appointments and disaster early warning systems,” the company wrote in a FAQ on its help site. “When accounts send automated Tweets to share relevant information about content on another account, automated labels help you identify good bots from spammy ones and are all about transparency.”
- We might see this becoming a common part of the platform in the future, with an automated tweet being highlighted by default. This would have a significant impact on the effectiveness of malevolent bot accounts, which are currently able to propagate misinformation while remaining undetected.
- “When accounts send automated Tweets to share relevant information about the content on another account, automated labels help you identify good bots from spammy ones and are all about transparency,” it said.