Spotify is enhancing the interactivity of its podcasts. Podcasters using Anchor, the firm’s creation tools, will be able to include interactive polls and Q&As in their shows, the company stated recently. They will be able to interact with listeners in 160 markets.
- Polls: The interactive polls were originally tested in September of last year, and Spotify began rolling them out to more creators in February. Podcasters have used them to receive guest suggestions, get feedback, and gamify their broadcasts, according to the business. Spotify has also experimented with interactive advertisements, although these have yet to be released, even for wider testing.
- Votes: You can find a poll or a Q&A at the bottom of your Spotify mobile app. You’ll be able to see how others voted when you respond to a poll, and your Q&A responses will be submitted to the podcaster discreetly. These podcasters can then choose to pin and publicly show the person who responded’s Spotify login.
- Features: These new features, of course, enable Spotify to keep podcasters on the app where their listeners are. They don’t have to market their Instagram or any other app to increase engagement, which means they’re more likely to get their listeners to provide feedback.
- Podcasters: Simultaneously, it provides yet another incentive for podcasters looking for a hosting service. Because anchor makers can now create shows with complete, licensed music and use Spotify’s sponsorships tool, it appears like Spotify will continue to develop features that will entice and pull podcasters to the service.
- Audience: “We have sought to create an engaged community of film lovers,” said Michael Tucker, host of Beyond The Screenplay. “All of the Spotify features have been absolutely incredible for bringing us closer to our audience. The Polls feature, in particular, is really helping us to shape the show’s future episodes.”