Twitter is working on a new tool that would allow you to unfollow particular people without blocking them. Last month, Twitter revealed that it will be testing a feature that would allow users to curate their own list of followers. Twitter is now ready to push out this upgrade after testing it with a small sample of people.
- Whole point: Following a month of testing, Twitter is bringing a feature to all web users that allows them to dismiss followers without blocking them. This safety feature can be useful if you wish to escape the consequences of blocking someone: if a blocked user visits your profile after you’ve blocked them, Twitter will inform them that they’ve been blocked.
- Safety: Users might feel more confident about who sees their tweets by deleting a following rather than blocking them entirely. Sure, the blocked user may discover that they aren’t following you anymore, but who knows! Maybe they accidentally pressed the unfollow button! There’s a level of believable denial there that a hard block can’t match.
- Discovery: The photos in the September tweet announcing the test indicated that you must manually navigate through your follower list and discover the person you want to remove before they may be removed from your followers’ list. You can now unfollow someone by going to their profile, hitting the three-dot icon, and selecting “Unfollow this person.”
- Features: Recently, Twitter has been testing and adopting a bewildering number of new features. Although not everything Twitter experiments becomes permanent, it used to be a decent indicator of the company’s priorities. Twitter, on the other hand, has stated that its strategy would incorporate significantly more experimentation than in the past. That means it’s better prepared to shut down projects and features that don’t function like it did with its Fleets feature in Stories.
- Announcement: “You won’t see us stay tied to the things that aren’t working,” Twitter Head of Consumer Product Kayvon Beykpour said last month when announcing another large round of new additions. “We believe that if we’re not winding things down every once in a while, then we’re not taking big enough bets,” he said.
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